Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2012-09-05, 10:45:04 | version 1.24.0
Der Praxisbezug ist ein wesentlicher Aspekt des Studiums. Die Studierenden absolvieren obliga torisch 21 Wochen Praktika in wich tigen Bereichen der Produktions- und Medienwirtschaft und erfüllen in min- destens zwei Hochschulfilmen die Funktion des Produktionsleiters oder Produzenten. Zum Abschluss des Grundstudiums ist selbstständig eine medienwirtschaftliche Arbeit zu ver fassen. Als Diplomarbeit zum Ende des Studiums muss ein detaillierter Businessplan erstellt werden. Department V, Production and Media Economics The study course in the field of production focuses on three key stones: 1. Search for ideas and story development on up to the finished screenplay – Courses range from classical dramaturgy to new associative narrative techniques, including screenwriting and film analysis. 2. Financing – Includes business administration, specialized book- keeping, film management and background knowledge in media, contract, labour and copyright law. 3. Filming: a) Pre-production (preparation), organization and planning of a film. b) Physical production and execution with focus on film management, control- ling and all professions involved in film production. c) Post-production (completion), with focus on techni- cal aspects of image and sound editing leading to the final print. Media economics focuses on marketing and film sales as well as figuring out the relation between production costs and receipts. Students are familiarized with the structures of the German media economy, public-service and commercial TV, the video industry, film distributors and world sales companies, indispensable know- ledge for calculating finance. Representatives of successful production companies talk about the problems and practice of production in workshops, using examples of films. Students learn the complex laws of supply and demand and study profiles of TV stations and the preferences of their target audiences. Similar questions apply to the film industry. Here students discuss which films can be made for which audience and what concepts and film lengths are conducive to cinema distri bution. Despite all enthusiasm for the story, profitability must never be lost sight of. The expected audience figures and the budget of a project have to fit together. In brief: thoughts about the content can never be separated from economic constraints.